У статті йдеться про провідний жанр іспаномовної аналітичної публікації, а саме авторську колонку, відомих сучасних іспанських письменників Х. Маріаса і Х. Серкаса, для якої однією з ізнач ущих прагматичних особ ливостей виступає негативна маркованість журналістського твору, яка втілює авторську стратегію і визначає потенціал
впливу публікації.
This article deals with the Spanish analytic columns written by prominent modern writers J.
Marias y J. Cercas for the Sunday supplement of Spanish nationalquality paper "El Pais" and one of its main strategies which can be defined as negative focus or a negative frame for presenting their articles. The aim of our investigation was to confirm our hypothesis by analyzing a signifi-cant corpus of publications (since 2010 till now) that the negative markedness turns to be a distinctive sigh of this type of analytical writings mostly due to
relevant position of its authors in the Spanish literature world and its huge experience as journalists. Being determined by the actual social totally ex- tralinguistic conditions, the preliminary negative evaluation influences on the author election of all language levels means such as lexical, syntactical, first of all, and by combining them in order to increase th&e pragmatic value of the publication. The author is idea is expressed by integrating all possible means to transmit the main strategy which intention is to attract the readers i attention to that particular part of the Spanish reality, to make him/he&r get interest-ed and involved in the information and, if possible, to influence on his/her atti-tude to it by the unique interpretation methods used by Marias y Cercas. The negative evaluativity of author column detected even at first glance on sema&ntic level is able to transform into powerful pragmatic tool. The examined material has widely proved that negative evaluative perspective of columns reveals the author is intention to touch the reader and reach the efficiency by appealing to his emo&tions and evaluating criteria.